Australian telecommunications · Sydney

Messaging, eSIM and calling, on our own infrastructure.

Bay Call Pty Ltd is a wholly Australian-owned telecommunications company and the holding company behind 160.com.au, eSIM4.com, Phone Card Choice and the Yabb App. We have served Australian businesses for more than twenty years.

Sydney Opera House and Sydney Harbour Bridge at sunsetSmiling blonde woman on a phone call in front of the Sydney Harbour Bridge
Travel eSIM activeConnected on arrival
SMS · 160.com.auHi Sarah, your order is ready to collect from 2 pm today.Delivered
20+ yrsEstablished in 2002
500M+SMS messages delivered in Australia
100%Australian owned and operated
SydneyHead office
Trusted by leading Australian brands
Qantas
Aussie
Deutsche Bank
Yamaha
Freedom
Volkswagen
Our businesses

Four business lines, one Australian team.

Each business has its own website and customer support. Bay Call provides the people, infrastructure and carrier relationships behind all of them.

Phone showing an appointment confirmation SMS
01
SMS solutions

160.com.au

Bulk, two-way and API messaging for Australian businesses, sent over our own SMS gateway with branded Sender IDs registered on the ACMA register.

Traveller photographing the Eiffel Tower in Paris on a smartphone
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eSIM technology

eSIM4.com

Travel eSIMs in over 200 countries. Buy online, install on your phone before you fly and stay connected when you land.

Smiling man on a phone call at his laptop
03
International phone cards and communication apps

Phone Card Choice and Yabb App

Low-cost international calling with prepaid phone cards, and the Yabb App for calls, SMS and eSIM data on iPhone and Android. Where Bay Call started.

04
AI voice and chat agents

Bay Call AI agents

Conversational automation for customer centres, by voice and by chat, built on the same carrier network as our messaging and calling services.

Own infrastructure.

We operate our own SMS gateway rather than reselling another provider’s platform, which gives us full control of routing, capacity and data. For voice, we run our own switching platform, interconnected directly with major Tier 1 carriers around the world.

Contact

Talk to Bay Call.

For enterprise, wholesale, partnership and media enquiries. If you need help with an order or account, please contact the business you bought from.

OFFICESuite 18, 281-287 Sussex Street, Sydney NSW 2000
FREE CALL1800 671 823
OVERSEAS+61 2 9283 9292 (from outside Australia)